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How much does a Fresh Earth Food Store franchise cost?
We love the idea building a Fresh Earth Food Store in each neighborhood around South Africa. At the moment our pilot store is open in Emmarentia Johannesburg and we are testing the formula to make sure it makes money for future franchisees.
Our estimated costs to set up a Fresh Earth Food Store are as follows:
R45 000 + set-up cost (R6500 - R7000 per m²)
Full financial details on application: MOC 50% MSF6% ADV 2%
The investment required for a Fresh Earth Food Store franchise opportunity will vary, depending on the size of the premises available for rental. The total development cost of fitting out a Fresh Earth Food Store will vary between R6500.00 per m² - R7000.00 per m² excluding VAT depending on the size of the store.
For example; should a store be 200 m², then the setup cost will be 200 m² x R6000 = R1,200,000 Excl VAT
There are many variables, in finalizing the cost like:-
· The landlords contributions
· Complexity of the site
· Store design
· Size of location
Please note that the above is a guideline and a more accurate figure is provided once all information pertaining to the site is finalized and a site survey is completed.
The above figures are exclusive of V.A.T and relate mainly to the actual building of the shop.
Over and above the building of the shop there will be other capital requirements like:
· Rental deposits – Generally 2 months Rental
· Electricity deposits – about R5000.00
· Stamp duty – calculated at 0.6% of the total rental value of the lease period.
· Lawyers fees
· License fees i.e trading license
· Submission fees for plans – R1500 – R2000.00
· Staff training – staff meals and salaries during training – between R25, 000.00 and R35, 000.00
· Operational capital – R200, 000.00
People ideal for a Fresh Earth Food Store
The most important factor about being a Fresh Earth Food Store owner is to lead by example. People come to our store for guidance, which means owners need to be people orientated, have a passion for the health industry and willing to work really hard.
Each application will be evaluated on individual merit. The evaluation criteria are as follows:
· Food service experience, ideally 3-5 years
· An understanding of how franchising works
· Available capital to set up the business
· Owners are expected to operate the business themselves
· A positive attitude and good people skills
· Agree to undergo psychometric testing
· Not afraid of long hours and hard work
· Healthy and fit
Although we are in the health and wellness industry we are still a retail business and a restaurant, which means all normal business acumen, must apply. This kind of business is demanding and requires a lot of daily input and the franchisees are required to adhere to the Fresh Earth Food Store standard of service at all times.
For further details and application forms please email: matthew@freshearth.co.za
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